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DATA, DATA, DATA — Realcomm 2021

Realcomm 2021

One of my favorite times of year has come and gone. A space where we were able to converse, be educated, and learn all in the name of Real Estate and Technology. Where was this symbiotic event, you ask? Of course it was the only place to be if you are in real estate: Realcomm|iBcon2021 in Scottsdale, AZ at the beautiful Westin Kierkland Resort in the Sonoran Desert.  The theme for this year’s conference was “REsilience – Using Technology and Innovation to Navigate an Ever-Changing World”. The conference name is fitting because 2021 has had all of us learning how to navigate a new way of life and having to juggle business and family. First- let’s give RealComm their much deserved flowers! The conference layout at the Westin and the meticulously planned agenda was innovative in itself. The equally useful indoor and outdoor areas created an intimate but functional space that allowed everyone to feel safe and comfortable for the in-person event . On top of that, there was the alluring synergy between attendees and vendors. This not only sparked savvy conversations that weren’t solely focused on the “Sale” (I mean they do say “Always be closing” ), but it capitalized on the opportunity to network and learn from attendee to vendor but also vendor to vendor. 

Data was the hot topic, from how to house it, to how to visualize and analyze it to make better informed business decisions.  One session, “Data and Advance Analytics: Taking the Organization to New Heights”  that was presented by Justin Segal of Boxer Property, stuck out in my mind.  Justin talked about the critical importance of having a “single source of truth” when it comes to master data about your properties.  

In reality many real estate companies don’t have a data warehouse or central source for master data accessible to all systems across the organization.  For companies that implement a SharePoint based solution for property portals and document management, the SharePoint Property Master Data List becomes a starting point for this “single source of truth”.  Arcuity’s REALTY|share includes a Property Master Data List and has helped our customers take the important first step towards presenting consolidated property information via a central, universally accessible portal.

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